Privacy Policy

Scoopify ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and services (collectively, the "Service").

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Create an Account: Name, email address, phone number, password, business name, and business address
• Set Up Your Business Profile: Logo, brand colors, service areas, pricing, business hours, and service descriptions
• Add Customer Data: Your customers' names, addresses, phone numbers, email addresses, pet information, service preferences, and payment information
• Process Payments: Billing information, payment card details (processed through Stripe), and banking information for payouts
• Communicate With Us: Support requests, feedback, and any other information you choose to provide
• Use SMS Features: Phone numbers and message content for customer communication

1.2 Information Collected Automatically

When you access or use the Service, we automatically collect:

• Device Information: Device type, operating system, unique device identifiers, browser type, and browser version
• Log Data: IP address, access times, pages viewed, time spent on pages, links clicked, and referring URL
• Location Data: With your consent, precise GPS location data for route optimization and service tracking (mobile app only)
• Usage Data: Features used, actions taken, frequency of use, and interaction patterns
• Cookies and Similar Technologies: Information collected through cookies, pixel tags, and similar tracking technologies

1.3 Information from Third Parties

We may receive information from third-party services you connect to your account, including:

• Payment processors (Stripe) for transaction verification
• Authentication providers for account login
• Analytics providers for usage insights

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Provide and Maintain the Service

• Create and manage your account
• Process transactions and send related information
• Enable core features like scheduling, routing, and customer management
• Facilitate communication between you and your customers
• Provide customer support and respond to inquiries

2.2 Improve and Personalize the Service

• Analyze usage patterns to improve features and user experience
• Develop new products, services, and features
• Personalize your experience based on your preferences
• Conduct research and analytics

2.3 Communicate With You

• Send administrative notifications (account updates, security alerts, billing)
• Provide product updates and announcements
• Send promotional communications (with your consent, where required)
• Respond to your comments, questions, and requests

2.4 Ensure Security and Prevent Fraud

• Detect, prevent, and respond to fraud, abuse, or security incidents
• Protect the rights, property, and safety of Scoopify and our users
• Enforce our Terms of Service and other policies
• Comply with legal obligations

2.5 Legal Basis for Processing (for EEA/UK Users)

If you are located in the European Economic Area or United Kingdom, our legal basis for processing your personal data includes:

• Contract Performance: Processing necessary to provide the Service you requested
• Legitimate Interests: Processing for our legitimate business interests, such as fraud prevention and service improvement
• Consent: Processing based on your explicit consent (e.g., marketing communications)
• Legal Obligation: Processing required to comply with applicable laws

3. How We Share Your Information

We may share your information in the following circumstances:

3.1 Service Providers (Subprocessors)

We share information with third-party service providers who perform services on our behalf:

3.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal process, including court orders, subpoenas, or government requests.

3.3 Protection of Rights

We may disclose information when we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our Terms of Service, or threats to safety.

3.4 Business Transfers

In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and any choices you may have regarding your information.

3.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure authentication mechanisms
• Regular security assessments and monitoring
• Access controls limiting who can access your data
• Secure hosting infrastructure with reputable providers

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

5. Data Retention

We retain your personal information for as long as:

• Your account is active
• Needed to provide the Service to you
• Required to comply with legal obligations (e.g., tax records, legal holds)
• Necessary to resolve disputes and enforce agreements

Upon account termination, we will retain your data for up to 30 days to allow for data export. After this period, we will delete or anonymize your personal information, except where retention is required by law.

6. Your Rights and Choices

6.1 Account Information

You may access, update, or delete your account information at any time through your account settings or by contacting us.

6.2 Communication Preferences

You may opt out of promotional communications by clicking the "unsubscribe" link in our emails or updating your notification preferences. Note that you cannot opt out of transactional or administrative communications.

6.3 Location Data

You may disable location tracking through your device settings. Note that some features (like route optimization) may not function properly without location access.

6.4 Cookies

Most web browsers are set to accept cookies by default. You can modify your browser settings to reject cookies or alert you when cookies are being sent. However, some features of the Service may not function properly without cookies.

6.5 Data Export

You may request a copy of your data in a portable format by contacting us at hi@scoopify.co.

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

7.1 Right to Know

You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of collection, our business purposes for collecting the information, and the categories of third parties with whom we share it.

7.2 Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal compliance, completing transactions, security purposes).

7.3 Right to Correct

You have the right to request correction of inaccurate personal information.

7.4 Right to Opt-Out of Sale/Sharing

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes.

7.5 Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

7.6 How to Exercise Your Rights

To exercise your California privacy rights, contact us at hi@scoopify.co with the subject line "California Privacy Request." We will verify your identity before processing your request.

7.7 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information as defined by the CCPA:

• Identifiers (name, email, phone, IP address)
• Commercial information (transaction history, service records)
• Internet/network activity (browsing history, interactions with Service)
• Geolocation data (with consent)
• Professional/employment information (business name, role)

7.8 "Shine the Light" Rights

California Civil Code Section 1798.83 permits California residents to request information regarding the disclosure of personal information to third parties for direct marketing. We do not disclose personal information to third parties for their direct marketing purposes.

8. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):

• Right of Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local supervisory authority

8.1 International Data Transfers

Your data may be transferred to and processed in the United States and other countries where our service providers operate. We implement appropriate safeguards for international transfers, including Standard Contractual Clauses approved by the European Commission.

8.2 Data Protection Officer

For GDPR-related inquiries, contact us at hi@scoopify.co.

9. SMS and Communication Consent (TCPA)

By providing your phone number and opting into SMS communications, you consent to receive text messages from Scoopify related to your account and Service usage. This includes:

• Service notifications and alerts
• Account verification codes
• Two-way customer communications through the platform

Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any message or updating your preferences in your account settings.

For businesses using our SMS features: You are responsible for obtaining proper consent from your customers before sending them messages through the Service and must comply with all applicable laws, including the Telephone Consumer Protection Act (TCPA).

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of the Service. Types of cookies we use include:

10.1 Essential Cookies

Required for the Service to function properly (authentication, security, preferences).

10.2 Analytics Cookies

Help us understand how users interact with the Service to improve functionality and user experience.

10.3 Preference Cookies

Remember your settings and preferences for a personalized experience.

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of the Service.

11. Children's Privacy

The Service is not intended for children under 13 years of age (or 16 in the EEA). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hi@scoopify.co and we will delete such information.

12. Data Breach Notification

In the event of a data breach that affects your personal information, we will:

• Investigate and take steps to mitigate the breach
• Notify affected users within 72 hours of becoming aware of the breach (where required by law)
• Provide information about the nature of the breach and steps you can take to protect yourself
• Report to relevant supervisory authorities as required by applicable law

13. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Service at least 30 days before the changes take effect. We will also update the "Effective Date" at the top of this page.

Your continued use of the Service after the changes become effective constitutes your acceptance of the revised Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We will respond to your request within a reasonable timeframe and in accordance with applicable law.